Ad campaign for minimally invasive robotic surgery St. Vincent's Medical Center's. The print advertising won a Gold award at the 2011 Western Mass ADDYs.
Advertising
October 17, 2011
Ad campaign for St. Vincent's Medical Center to promote their ambulatory surgery center, The ASC. The campaign includes print, outdoor, and digital placements, as well as a microsite.
November 16, 2011
Ads containing the components of the new brand were created as part of the Museums10 awareness campaign.
September 15, 2011
Ad Campaign for St. Vincent's Medical Center's Emergency Department.
True story: On the way down for the photo shoot, I (Damia) got into a fender bender. So when I arrived at the medical center, the marketing director insisted that I get checked out in the Emergency Department before doing the shoot. I experienced the ED first hand and was really pleased that our soon-to-be-launched campaign was true: I was seen within about ten minutes and was through with the administrative processing just as quickly. The chair of the department, Dr. Girard (in the first image below), had not wanted to be photographed for the campaign, but when he came to check on how I was doing, I was able to get him to pose for a few minutes.