The Annual Fund

Scope of Work

  • Branding
  • Illustration
  • Print Design
  • AMH-AFI-Big-A
    AMH-AFI-Mark-4
    AMH-AFI-Mark-1
    AMH-AFI-Mark-2
    AMH-AFI-Mark-3

    TAF created a visual identity for the annual fund that is coherent with the brand of Amherst College. We made a series of marks and vintage-travel-poster-inspired illustrations of prominent and beloved buildings around campus.

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    AMH-AFI-Image-6
    AMH-AFI-Image-8
    AMH-AFI-Image-9
    AMH-AFI-Image-4
    AMH-AFI-Image-2
    AMH-AFI-Image-3
    AMH-AFI-Image-5

    We then used the assets in the design of a suite of print materials.

    AMH-AFI-Image-15
    AMH-AFI-Image-16
    AMH-AFI-Image-1
    AMH-AFI-Image-14
    AMH-AFI-Big-Johnson-3