Visit Hampshire County
Scope of Work
With a wink towards the sibling rivalry between the western and eastern halves of Massachusetts, we created a tourism brand to draw folks into our little pocket of Western Mass.
“The Other Side” acts as a basecamp for the brand. From there, we reach out to very targeted demographics, enticing them to come here to explore their own individual other sides in Hampshire County.
The mark is bold, minimal, and flexible.
Hampshire County is located right in the middle of the region known as “Western Mass.” It’s the only county in the state that doesn’t border the ocean or another state. It’s like the ‘most’ Massachusetts county.
TAF designed and developed a fully responsive website to support the campaign.