Visit Hampshire County

Scope of Work

  • Advertising
  • Branding
  • Photography
  • Strategy
  • Web Design
  • Web Development
  • TAF080-HAM-horiz-logo-3

    With a wink towards the sibling rivalry between the western and eastern halves of Massachusetts, we created a tourism brand to draw folks into our little pocket of Western Mass.

    TAF080-Hamp-Dialog-1
    TAF080-Hamp-Dialog-2
    TAF080-Hamp-Dialog-3
    TAF080-Hamp-Dialog-4
    TAF080-Hamp-Dialog-5
    TAF080-Hamp-Dialog-6

    Hampshire County is located right in the middle of the region known as “Western Mass.” It’s the only county in the state that doesn’t border the ocean or another state. It’s like the ‘most’ Massachusetts county.

    TAF080-HAM-little-map-1
    TAF080-HAM-little-map-2
    TAF080-HAM-logo-big

    “The Other Side” acts as a basecamp for the brand. From there, we reach out to very targeted demographics, enticing them to come here to explore their own individual other sides in Hampshire County.

    TAF080-HAM-SIDE-17
    TAF080-HAM-Sides-Wild
    TAF080-HAM-Sides-Playful
    TAF080-HAM-Sides-Sunny
    TAF080-HAM-Sides-Bright
    TAF080-HAM-Sides-Creative
    TAF080-HAM-Sides-Drivers
    TAF080-HAM-Sides-Passengers
    TAF080-HAM-Sides-Table
    TAF080-HAM-Sides-Bed
    TAF080-HAM-Sides-Rebellious
    TAF080-HAM-Sides-Down
    TAF080-HAM-Sides-In
    TAF080-HAM-Sides-Trail
    TAF080-HAM-Sides-Broad
    TAF080-HAM-Sides-Feminie
    TAF080-HAM-SIDE-9
    TAF080-HAM-SIDE-7
    TAF080-HAM-SIDE-14
    TAF080-HAM-SIDE-15
    TAF080-HAM-SIDE-8
    TAF080-HAM-SIDE-16
    TAF080-HAM-SIDE-11
    TAF080-HAM-SIDE-13

    The mark is bold, minimal, and flexible.

    TAF080-Hampshire-County-24
    TAF080-Hampshire-County-23
    TAF080-HAM-cardboard-logo-1
    TAF080-HAM-cardboard-logo-2
    TAF080-HAM-cardboard-logo-3
    TAF080-HAM-cardboard-logo-4
    TAF080-HAM-cardboard-logo-5
    TAF080-HAM-cardboard-logo-6

    TAF designed and developed a fully responsive website to support the campaign.

    TAF080-HAM-Website-1
    TAF080-HAM-Website-2
    TAF080-HAM-Website-3