A Catalyst for Positive Change

The Community Foundation of Western Massachusetts creates impact through collaboration and engagement building on almost 30 years of success in uplifting their region. As a mission-driven organization that provides grants to support positive change throughout the Pioneer Valley, the Foundation develops relationships that foster generosity in giving. TAF led a rebranding effort to increase awareness and visibility of the Foundation and to bolster its reputation as an innovative leader in philanthropy within our region.

CFWM001-Project-Header-1

TAF developed a messaging framework to present the values and mission of the Foundation and a visual identity that gives visual coherence to CFWM’s many diverse initiatives. Digital and print collateral—including annual reports, donor reports, and a new website—showcase the organization’s impact.

CFWM002-Visual-Identity-Toolkit-page-4
CFWM002-Visual-Identity-Toolkit-page-8
CFWM002-Visual-Identity-Toolkit-page-10
CFWM002-Visual-Identity-Toolkit-page-18
CFWM002-Visual-Identity-Toolkit-page-20
CFWM002-Visual-Identity-Toolkit-page-21

Annual Report Design

CFWM-annual-report-cover-2019
CFWM-annual-report-cover
CFWM001-County-Stack-2
CFWM001-County-Stack-3
CFWM001-County-Stack-1

For the annual report, we designed a suite of infographics that can be updated for future publications.

CFWM001-Annual-Report-12-for-print-5-1
CFWM001-Annual-Report-12-for-print-5-2
CFWM001-Annual-Report-12-for-print-5-4
CFWM001-Annual-Report-12-for-print-5-3
CFWM-annual-report-back-cover

TAF developed an icon set for the Foundation’s “Valley Creates” program. The icons reflect the program’s mission to promote vitality and sustainability in the arts community of Western Massachusetts.

CFWM001-Spot-Illo-1
CFWM001-Spot-Illo-2
CFWM001-Spot-Illo-3
CFWM001-Spot-Illo-5
CFWM001-Spot-Illo-6
CFWM001-Spot-Illo-4
CFWM001-Spot-Illo-7
CFWM001-Spot-Illo-8
71186202_2802266546463592_2115792673460715520_o
71477801_2802266606463586_2868301304843730944_o
CFWM008-ValleyBike-Kiosk-03-2