Now to Next Campaign
The newly branded Now to Next campaign of Franklin & Marshall College features a campaign case statement, campaign logo, campaign giveaways, and branded displays across campus. TAF partnered with F&M to rebrand, develop, and deploy the full set of materials for the school’s public campaign launch and grand campus event in the fall of 2018.
The theme draws upon F&M’s proud past to point the way to the future that this campaign can achieve with the generosity of donors. The visual imagery gives F&M’s iconic blue and an underused campus icon—the campus cupola and weather vane—a fresh and beautiful twist. And the stories show how connections between faculty, students, and alumni turn today’s potential into tomorrow’s realities — just as this campaign will do.
Scope of Work
This case statement—every word, every interview, every photo—came together in just six weeks, but the result was most exciting—a new president energized by the message, a board enthusiastic about the campaign’s direction, and an F&M community proudly embracing the Now to Next approach.