We See the Best in You

Designing an individualized approach to admissions for Pingree School

Pingree School sees the distinctive talents and potential of every individual. Dedicated to academic excellence, Pingree delivers an individualized curricular program that empowers every student with the space, time, and attention to stretch their thinking, explore their capabilities, and develop the confidence that will guide them in achieving their own particular promise across their lives.

TAF, in collaboration with Mackey Strategies, engaged in a process with Pingree to develop a bold admissions suite—with a customizable experience—that authentically communicates Pingree’s highest ideals with a sense of confidence and possibility.

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We designed an optical illusion of their P to play on the notion of “seeing”, an essential pillar of Pingree’s approach, and to draw one’s eye—particularly at school fairs that are crowded with materials competing for attention.

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Each piece in the suite focuses on a theme in Pingree’s educational approach. Together, with the box enclosure, the suite creates a flexible system for admissions officers to use and a unique experience for each prospective student.

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Custom illustrations add personalization and energy to connect with students and parents.

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