What Do You See?

Pingree School sees the distinctive talents and potential of every individual and delivers a robust curricular program that empowers every student with the space, time, and attention to stretch their thinking, explore their capabilities, and develop the confidence that will guide them in achieving their own particular promise across their lives.

Together with our communications partner Mackey Strategies, we worked through a process with Pingree to develop an authentic messaging platform that communicates these ideals with a sense of confidence and possibility—then used it as the foundation to bring to life a new admissions suite.

We designed an optical illusion of their P to play on the notion of “seeing” and to draw one’s eye—particularly at school fairs that are crowded with materials competing for attention. Every piece in the suite focuses on a theme in Pingree’s educational approach, and together, with the box enclosure, create a flexible system for admissions officers to use and a unique experience for each prospective student.

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